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Peak Performance was born in 1986 in a small village in the heart of the Swedish mountains called Åre. It is the project of three professional skiers who came together almost 40 years ago to bring their dream to life. Passionate about sport, design and outdoor life, they set out to create a clothing line that would meet their demands. Clothing that would combine simplicity with functionality, with an attractive design, not overly flashy but not boring either. Three athletes who wondered what they could do to spend more time in Åre, the ski resort they loved so much. The answer to these questions was: Peak Performance. Today it is an established international brand and its values are the same as when the company was founded. They live, inspire and create with the same passion as always. It´s something they call ´´Living the brand´´.